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Fax Broadcast Marketing

Fax Broadcasting is a form of direct marketing. It is used in the place of, or in addition to Telephone Canvassing, Direct Mail and Email Broadcasts. There are many advantages to using this form of marketing. It is extremely cost effective - no printing, postage or labor costs. In addition, response is normally higher, while people throw away Direct Mail, are irritated by telephone sales people and may object to an Email Broadcast, they are less likely to throw away a fax without reading it.

There are two main elements to a Fax Broadcast. The first is the list of companies that will receive your fax. We supply the database but if you have your own, with fax numbers, then you can use it. If we are supplying the data we need to know who your target audience is. We then tailor the database to your requirements. This is done using the SIC Code (or codes) of the companies you want to reach and other criteria, such as number of employees, gross sales, location (by state, county, town, zip code or tel. area code) and many others. Once our search is complete we tell you how many companies we have that match your criteria. You can then fax some or all of them.

The second element is the document you want to fax to the companies on the database. This would be your design, would normally describe the Products/Services you provide and then direct the recipient to call you or visit your Web-Site. The document should have a powerful headline to grab the attention of the readers, be informative but not too long winded. Other forms of document regularly used are Order Forms and News Letters.

Response to a Fax Broadcast can sometimes be increased by sending a second fax to the companies on the database. This can be in the form of a reminder notice that may jog the memory of the reader. In some cases a third reminder is used.

Once we have the database and the document to be faxed we can start broadcasting almost immediately. You can choose to fax the entire database in one go or stagger the broadcast to, say, several hundred companies a day.

Contact Us to find out how Fax Broadcasting can become an essential part of your Marketing Campaign.

Pricing -  Fax Broadcasting

Prices for Fax Broadcasting vary depending on several factors such as:

  • Number of pages per transmission.

  • Number of fax numbers in the broadcast.

  • Location of fax numbers (i.e. United States or International)

  • The content of the document to be faxed.

  • Faxing schedule.

Here is a rough guideline for Broadcasting to a list made up of US Fax Numbers only:

Number of pages:

Cost per page:
Under 4,600 $275 minimum charge
4,601 - 10,000 6 cents
10,001 - 20,000 5 cents
20,001 - 50,000 4 cents
50,001 - 100,000 3.5 cents
100,001 - 500,000 3.25 cents
500,001 - 1 million 2.75 cents
1 million - 2.5 million 2.25 cents
2.5 million - 5 million 2 cents
5 million + 1.8 cents

LIMITED LICENSE: You have a limited license to use the data you have ordered in accordance with these terms and conditions and any additional terms appearing on any related invoice. You agree not to sell, sublicense, transfer or otherwise make available any portion of the data to anyone outside of your business organization.

CUSTOMER RESPONSIBILITIES: You agree that it is your responsibility to understand and comply with all federal, state, and local laws, rules, and regulations including do not call and do not fax regulations, including, without limitation, (a) The Telephone Consumer Protection Act of 1991; (b) The Junk Fax Protection Act of 2005; (c) any rules or regulations promulgated by the Federal Communications Commission; and (d) any state or local laws governing facsimile transmissions (the “Facsimile Laws”). You agree to obtain the same representation from each end user. You agree to indemnify and hold BMS, LLC (Bullseye Marketing Services) & its suppliers harmless against all claims based in whole or in part on your or the end user’s failure to
comply with Facsimile Laws.

EXCLUSIVE LIMITED WARRANTY: BMS, LLC compiles its databases from various sources and where appropriate verifies the data. BMS, LLC cannot and does not assume any liability for the correctness or comprehensiveness of the data. You will have 14 days after purchasing the product to inspect and notify BMS, LLC of any problems with the operation of the product or material mistakes with regards to the data. If BMS, LLC is notified of an operational problem or material mistake within 14 days from the date of your purchase then BMS, LLC will correct the problem or, in its sole discretion, refund that portion of the purchase price relating to the materially mistaken data or the product as a whole. This warranty is a limited warranty and BMS, LLC makes no other warranties, express or implied, including without limitation, any express or implied warranties of merchantability or fitness for a particular purpose. In no event shall BMS, LLC be liable for lost profits, consequential, incidental, or special damages, or other claims of a similar nature. If this limited warranty should fail of its essential purpose, and in all other cases, BMS, LLC’s entire liability shall be limited to the amount actually received by BMS, LLC on account of your purchase of the product.

Please Contact Us for International rates as they change frequently but are always extremely competitive.


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